NASHVILLE, TENN. (June 22, 2020) — Warner Music Nashville’s Gabby Barrett is celebrating “The Album That Introduces a Captivating Country Star” (Billboard), GOLDMINE, this week with two unique and imaginative fan-facing digital experiences. Collaborating with adventure and tour company Let’s Roam on their first-ever music experience, and lending support and awareness to St. Jude Children’s Research Hospital®, Barrett has created a free and original series of indoor scavenger hunts to uncover the joy of her new album in an innovative and memorable way while reaching her global audience.
The creative quests will include trivia questions, photo and video challenges, watching/listening to new songs on the album, and tasks to share on social media spanning Barrett’s journey to becoming “Country music’s rising star” (E!), the making of GOLDMINE and more. All participants need is a mobile phone and the Let’s Roam app to be guided through the first introduction to GOLDMINE. Fans will earn one entry into the contest for each completed daily scavenger hunt (up to 5 entries) for a chance to win a Zoom call with Barrett.
“I’m so excited for my fans to get to dive into GOLDMINE with me now that it is finally out,” shares Barrett. “It is such a blessing to release this project. I am so excited about the music and the stories it tells. Also, St. Jude is one of my favorite organizations so I’m very happy to bring awareness to their mission through this scavenger hunt. Including them in this makes it feel even more special.”
Because of generous donations from supporters like Barrett’s fans, families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.